Better food starts here
Let’s find the perfect recipe and plan for your dog!
Nutritionist Formulated, Vet Approved
The right ingredients, in the right proportions, exceeding AAFCO industry standards.
All Natural, High Quality Ingredients
Fresh, lean proteins, 20+ superfoods, and a patented probiotic in every bite to help your dog thrive.
100% Satisfaction Guarantee
We stand behind our products with an easy, no questions asked refund policy.
“I can’t emphasize enough how great it was to see him eat something he likes for once.”
Add treats to your plan?
Choose from our all-natural, limited ingredient, low calorie options.
Chicken & Sweet Potato Jerky
Recipe
This savory jerky recipe features chicken as a lean, low-fat protein source that helps maintain muscle mass and metabolic performance. We've also added fiber-rich chunky sweet potato, an epic root veggie.
• Chicken as the #1 ingredient
• Sweet Potato for digestion & eye health
• Slow-smoked for maximum flavor
• Soft and chewy jerky tenders
• Great for even the pickiest dogs
• Low calorie & limited ingredients
Ingredients
Chicken, Sweet Potato, Coconut Glycerin, Ground Grain Sorghum, Gelatin, Dried Citrus Pulp, Citric Acid (preservative), Salt, Mixed Tocopherols (preservative), Rosemary Extract.
Guaranteed Analysis
| Crude Protein | Min | 30 | % |
| Crude Fat | Min | 3 | % |
| Crude Fiber | Max | 3 | 5 |
| Moisture | Max | 28 | % |
CALORIE CONTENT (CALCULATED)
ME = 2,806 kcal ME/kg; 35 kcal/treat
Feeding Guidelines
This product is intended for intermittent or supplemental feeding only.
Chicken & Mango Jerky
Recipe
This jerky recipe features chicken as a lean, low-fat protein source that helps maintain muscle mass and metabolic performance. We've also added a pinch of sweetness with vitamin-rich mango fruit, a nutritional powerhouse for fiber.
• Chicken as the #1 ingredient
• Mango for antioxidants & fiber
• Slow-smoked for maximum flavor
• Soft and chewy cubes for easy digestion
• Great for small dogs
• Low calorie & limited ingredients
Ingredients
Chicken, Ground Grain Sorghum, Coconut Glycerin, Mango, Salt, Citric Acid (preservative), Mixed Tocopherols (preservative), Rosemary Extract.
Guaranteed Analysis
| Crude Protein | Min | 27 | % |
| Crude Fat | Min | 15 | % |
| Crude Fiber | Max | 3 | % |
| Moisture | Max | 28 | % |
CALORIE CONTENT (CALCULATED)
ME = 3,620 kcal ME/kg; 10 kcal/treat
Feeding Guidelines
This product is intended for intermittent or supplemental feeding only.
Peanut Butter & Blueberry Biscuits
Recipe
These all-natural crunchy treats are the perfect way to make your dog's day and improve their nutrition regimen. Made with plant-based ingredients, each biscuit is packed with delicious superfoods that support a healthy immune system and heart.
• Made with only 4 healthy limited ingredients
• Vitamin C to support immune system health
• Infused with Chia Seeds for Omegas 3 & 6
• Low calorie with protein & antioxidants
• Crunchy texture for chewing and easy digestion
Ingredients
Oat Flour, Peanut Butter, Blueberries, Chia Seed.
Guaranteed Analysis
| Crude Protein | Min | 16 | % |
| Crude Fat | Min | 16 | % |
| Crude Fiber | Max | 3 | % |
| Moisture | Max | 6 | % |
| Omega 3 Fatty Acids* | Min | 0.3 | % |
| Omega 6 Fatty Acids* | Min | 2 | % |
CALORIE CONTENT (CALCULATED)
(ME) 3515 kcal/kg; 10kcal/piece as fed**
**Treat size may vary. Analysis is based on average size.
*Not recognized as an essential nutrient by The AAFCO Dog Food Nutrient Profile.
Feeding Guidelines
Feed as a snack or reward. This product is intended for intermittent or supplemental feeding only.
Pumpkin & Apple Biscuits
Recipe
These all-natural crunchy treats are the perfect way to make your dog's day and improve their nutrition. Each plant-based biscuit is packed with delicious superfoods that improve digestion and deliver a boost of Vitamins A & C.
• Made with only 8 healthy ingredients
• Vitamins to support digestion and heart health
• Infused with Chia Seeds for Omegas 3 & 6
• Low calorie with natural dietary fibers
• Crunchy texture for chewing
Ingredients
Pumpkin, Cinnamon, Honey, Oat Flour, Apples, Chia seed, Vanilla.
Guaranteed Analysis
| Crude Protein | Min | 13 | % |
| Crude Fat | Min | 6 | % |
| Crude Fiber | Max | 2 | % |
| Moisture | Max | 7 | % |
| Omega 3 Fatty Acids | Min | 0.34 | % |
| Omega 6 Fatty Acids | Min | 2 | % |
CALORIE CONTENT (CALCULATED)
Pumpkin & Apple Biscuits: (ME) 3515 kcal/kg; 10kcal/piece as fed**
**Treat size may vary. Analysis is based on average size.
*Not recognized as an essential nutrient by The AAFCO Dog Food Nutrient Profile.
Feeding Guidelines
This product is intended for intermittent or supplemental feeding only.
Calculating...
[dog name]’s meal plan
Our recipes were developed by leading nutritionists and vets. Here’s our recommendation for your [lbs] lb, [age] year old pup.
Chicken, Sweet Potato & Egg
Recipe
• Organic Chicken as the #1 ingredient
• Sweet Potato for digestion & eye health
• Eggs for muscle mass and metabolism
• 20+ superfoods for all functional needs
• 60 million patented probiotics for gut health
• Grain-free for allergy sensitivities
• Added taurine for heart health
• Best-in-class total digestibility
• No fillers, artificials or preservatives
Ingredients
Organic Chicken, Dried Sweet Potatoes, Chicken Meal, Chickpeas, Lentils, Chicken Fat, Eggs, Potatoes, Natural Flavor, Milled Miscanthus Grass, Tomato Pomace, Yeast Extract, Dried Pumpkin, Menhaden Fish Oil, Dried Carrots, Dried Kelp, Chia Seed, Taurine, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, D-Calcium Pantothenate, Vitamin A Supplement, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid), Salt, Dried Chicory Root, Dried Cranberries, Minerals (Zinc Methionine Complex, Zinc Sulfate, Iron Proteinate, Ferrous Sulfate, Copper Proteinate, Copper Sulfate, Manganese Proteinate Sodium Selenite, Manganous Oxide, Calcium Iodate, Ethylenediamine Dihydroiodide), Ascorbic Acid (Source of Vitamin C), Choline Chloride, Biotin, Dried Bacillus Coagulans Fermentation Product, Ginger, Dried Parsley, Chamomile, Dandelion, Dried Spearmint, Cinnamon, Rosemary Extract
Guaranteed Analysis
| Crude Protein | Min | 28 | % |
| Crude Fat | Min | 14 | % |
| Crude Fiber | Max | 5.5 | % |
| Moisture | Max | 10 | % |
| Calcium | Min | 1.2 | % |
| Phosphorus | Min | 0.8 | % |
| Zinc | Min | 110 | % |
| Omega 3 Fatty Acids | Min | 0.3 | % |
| Omega 6 Fatty Acids | Min | 2.5 | % |
| Ascorbic Acid (Vitamin C) | Min | 8 | mg/kg |
| Bacillus coagulans | Min | 60M | CFU/lb |
CALORIE CONTENT (CALCULATED)
ME = 3,525 kcal/kg; 380 kcal/cup
Feeding Guidelines
Your dog’s daily food requirement may vary due to age, breed, environment, and activity level. Daily amount can be divided into two meals per day. Adjust food as required to maintain optimal body condition or consult with your veterinarian if you are unsure. Be sure to have a clean bowl of cool, fresh water available at all times.
| DOG WEIGHT (LBS) | CUPS (8OZ) |
|---|---|
| Up to 5lbs | 1/2 |
| 6 - 10 | 1/2 - 1 |
| 11 - 20 | 1 - 1 1/2 |
| 21 -30 | 1 1/2 - 2 |
| 31–40 | 2 - 2 1/2 |
| 41–60 | 2 1/2 - 3 1/2 |
| 61–80 | 3 1/2 - 4 1/3 |
| 81–100 | 4 1/3 - 5 |
| Over 100lbs | Add ¼ cup for every 10lbs |
AAFCO APPROVED
Our Chicken, Sweet Potato & Egg Recipe is a dog food formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for Adult Maintenance.
For easy calculations, there is 4 cups of kibble per 1lb. For example: A 4lb bag of kibble has approximately 16 cups of kibble inside.
1 - 4 DAYS
5 - 8 DAYS
9 - 13 DAYS
14 DAYS
Salmon, Brown Rice & Sweet Potato
Recipe
• Real Salmon as the #1 ingredient
• Sweet Potato for digestion & eye health
• Brown Rice for sustained energy & fiber
• 20+ superfoods for all functional needs
• 60 million patented probiotics for gut health
• Great for dogs with chicken protein allergies
• Added taurine for heart health
• Best-in-class total digestibility
• No fillers, artificials or preservatives
Ingredients
Salmon, Salmon Meal, Brown Rice, Oat Groats, Chicken Fat, Pearled Barley, Eggs, Dried Plain Beet Pulp, Natural Flavor, Dried Sweet Potatoes, Tomato Pomace, Salmon Oil, Milled Miscanthus Grass, Yeast Extract, Dried Spinach, Dried Pumpkin, Dried Carrots, Dried Kelp, Chia Seed, Choline Chloride, Taurine, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, D-Calcium Pantothenate, Vitamin A Supplement, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid), Salt, Biotin, Dried Chicory Root, Dried Blueberries, Minerals (Zinc Methionine Complex, Zinc Sulfate, Iron Proteinate, Ferrous Sulfate, Copper Proteinate, Copper Sulfate, Manganese Proteinate Sodium Selenite, Manganous Oxide, Calcium Iodate, Ethylenediamine Dihydroiodide), Ascorbic Acid (Source of Vitamin C), Dried Bacillus Coagulans Fermentation Product, Ginger, Dried Parsley, Chamomile, Dandelion, Dried Spearmint, Cinnamon, Rosemary Extract.
Guaranteed Analysis
| Crude Protein | Min | 28 | % |
| Crude Fat | Min | 15 | % |
| Crude Fiber | Max | 5.5 | % |
| Moisture | Max | 10 | % |
| Calcium | Min | 1.3 | % |
| Phosphorus | Min | 0.8 | % |
| Zinc | Min | 110 | mg/kg |
| Omega 3 Fatty Acids | Min | 0.8 | % |
| Omega 6 Fatty Acids | Min | 2.5 | % |
| Ascorbic Acid (Vitamin C) | Min | 8 | mg/kg |
| Bacillus Coagulans | Min | 60M | CFU/lb |
CALORIE CONTENT (CALCULATED)
ME = 3,638 kcal/kg; 392 kcal/cup
Feeding Guidelines
Your dog’s daily food requirement may vary due to age, breed, environment, and activity level. Daily amount can be divided into two meals per day. Adjust food as required to maintain optimal body condition or consult with your veterinarian if you are unsure. Be sure to have a clean bowl of cool, fresh water available at all times.
| DOG WEIGHT (LBS) | CUPS (8OZ) |
|---|---|
| Up to 5lbs | 1/2 |
| 6 - 10 | 1/2 - 1 |
| 11 - 20 | 1 - 1 1/2 |
| 21 -30 | 1 1/2 - 2 |
| 31–40 | 2 - 2 1/2 |
| 41–60 | 2 1/2 - 3 1/2 |
| 61–80 | 3 1/2 - 4 1/3 |
| 81–100 | 4 1/3 - 5 |
| Over 100lbs | Add ¼ cup for every 10lbs |
AAFCO APPROVED
Our Salmon, Brown Rice & Sweet Potato Recipe is a dog food formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for Adult Maintenance.
For easy calculations, there is 4 cups of kibble per 1lb. For example: A 4lb bag of kibble has approximately 16 cups of kibble inside.
1 - 4 DAYS
5 - 8 DAYS
9 - 13 DAYS
14 DAYS
Chicken, Brown Rice & Avocado
Recipe
• Organic Chicken as the #1 ingredient
• Brown Rice for sustained energy & fiber
• Human-grade Avocado for skin and coats
• 20+ superfoods for all functional needs
• 60 million patented probiotics for gut health
• Grain-friendly for a balanced diet
• Added taurine for heart health
• Best-in-class total digestibility
• No fillers, artificials or preservatives
Ingredients
Organic Chicken, Chicken Meal, Brown Rice, Eggs, Pearled Barley, Oat Groats, Chicken Fat, Ground Grain Sorghum, Avocado, Dried Plain Beet Pulp, Natural Flavor, Yeast Extract, Menhaden Fish Oil, Dried Pumpkin, Dried Carrots, Dried Kelp, Chia Seed, Milled Miscanthus Grass, Tomato Pomace, Taurine, Choline Chloride, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, D-Calcium Pantothenate, Vitamin A Supplement, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid), Potassium Chloride, Salt, Dried Chicory Root, Dried Cranberries, Minerals (Zinc Methionine Complex, Zinc Sulfate, Iron Proteinate, Ferrous Sulfate, Copper Proteinate, Copper Sulfate, Manganese Proteinate, Sodium Selenite, Manganous Oxide, Calcium Iodate, Ethylenediamine Dihydroiodide), Ascorbic Acid (Source of Vitamin C), Biotin, Dried Bacillus Coagulans Fermentation Product, Ginger, Dried Parsley, Chamomile, Dandelion, Dried Spearmint, Cinnamon, Rosemary Extract.
Guaranteed Analysis
| Crude Protein | Min | 28 | % |
| Crude Fat | Min | 14.5 | % |
| Crude Fiber | Max | 5.5 | % |
| Moisture | Max | 10 | % |
| Calcium | Min | 1.2 | % |
| Phosphorus | Min | 0.8 | % |
| Zinc | Min | 110 | mg/kg |
| Omega 3 Fatty Acids | Min | 0.35 | % |
| Omega 6 Fatty Acids | Min | 2.5 | % |
| Ascorbic Acid (Vitamin C) | Min | 8.8 | mg/kg |
| Bacillus Coagulans | Min | 60M | CFU/lb |
CALORIE CONTENT (CALCULATED)
ME = 3,575 kcal/kg; 386 kcal/cup
Feeding Guidelines
Your dog’s daily food requirement may vary due to age, breed, environment, and activity level. Daily amount can be divided into two meals per day. Adjust food as required to maintain optimal body condition or consult with your veterinarian if you are unsure. Be sure to have a clean bowl of cool, fresh water available at all times.
| DOG WEIGHT (LBS) | CUPS (8OZ) |
|---|---|
| Up to 5lbs | 1/2 |
| 6 - 10 | 1/2 - 1 |
| 11 - 20 | 1 - 1 1/2 |
| 21 -30 | 1 1/2 - 2 |
| 31–40 | 2 - 2 1/2 |
| 41–60 | 2 1/2 - 3 1/2 |
| 61–80 | 3 1/2 - 4 1/3 |
| 81–100 | 4 1/3 - 5 |
| Over 100lbs | Add ¼ cup for every 10lbs |
AAFCO APPROVED
Our Chicken, Brown Rice & Avocado Recipe is a dog food formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for Adult Maintenance.
For easy calculations, there is 4 cups of kibble per 1lb. For example: A 4lb bag of kibble has approximately 16 cups of kibble inside.
1 - 4 DAYS
5 - 8 DAYS
9 - 13 DAYS
14 DAYS
BETTER FOR THEM
Longer Lifespans
Studies show that dogs with better diets, healthier weights and more active lifestyles can live up to 2.5 years longer. That’s a lot more time with your best friend.
EASIER FOR YOU
Flexible Subscription
Never carry a heavy bag home from the store again. Setup is seamless with custom delivery dates, easy cancellation, built in savings and a 100% money-back guarantee.
