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Get the limited edition duo Shop Jinx + Fable

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9 reasons
to try Jinx

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9 reasons
to try Jinx

Try Jinx Today

9 Reasons to Try Jinx

1. Old dog food? No thanks.

The dog food industry has been around for decades, but lags the new health and wellness norms. Other dog food is either full of fillers that are empty calories or are primarily composed of animal protein - neither of which create a healthy, balanced diet.

2. More time with
your best friend.

Studies show that healthier dogs can have a 20% longer lifespan - that's a lot of dog years. Further, healthier dogs are likelier to have more energy, better skin and coat, increased stamina, smaller stools, and fewer vet visits.

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3. Only the best ingredients.

Jinx kibble include high quality animal proteins (Organic Chicken, Atlantic Salmon and Grass-Fed Beef), 20+ superfoods (like, spinach, carrots, sweet potato and ginger), patented probiotics, and a proprietary blend of vitamins and minerals.

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4. Formulated for all 8 functional needs.

Jinx uses the best ingredients (in the right proportions) to create formulas that support the core functional needs of dogs: Strong muscles, more energy, healthy joints, stronger bones and teeth, shiny skin and healthy coat, powerful immune system, eye health, and digestive support.

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5. Validated by
independent, extended
feeding trials.

Beyond meeting (and exceeding) the guidelines by Association of American Feed Control Officials' (AAFCO), Jinx conducted extended feeding trials and scored industry-leading results for palatability, stool quality, and total digestibility - meaning your picky dog will love the taste and see the benefits.

6. Formulated by nutritionists
and supported by vets.

Jinx was designed by a team with more than 100 years of combined experience across animal nutrition, veterinary medicine, manufacturing, and food safety. We did our homework.

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7. Dog parents
are obsessed.

Jinx has become the go-to for dog parents (over 4,000 5-star reviews) and has been featured on WSJ, Fortune, Forbes, Canine Journal, BuzzFeed, PopSugar, Refinery29, and over 25 other publications. "Only the best will do for your fur baby," says US Weekly.

8. Giving back to
local shelters.

For every order of Jinx purchased on our website we help feed a dog in need, with over 300K meals donated to date.

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9. One Month Transformation.

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Within the first week, you’ll see that your dog’s energy is up, and they seem happier and more vibrant. After two weeks, expect healthy digestion and better poops. After three weeks, you’ll see bright eyes, a shiny coat and healthy skin. Switch to Jinx and see the transformation for yourself. Backed by our money-back guarantee.

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