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Point of view image of someone about to place a bowl of Jinx dry food in front of a golden retriever
Point of view image of someone about to place a bowl of Jinx dry food in front of a golden retriever

Real dog food to feed real life.

High quality ingredients, balanced by experts.

A shiba inu dog sitting and looking up at a floating Jinx bone broth biscuit treat

Delicious superfood-packed dog food and snacks worthy of your best friend.

We’re passionate dog parents that wanted better nutrition options for our dogs. We didn’t like what we saw out there, so we made it ourselves.

Medium sized dog with curly fur plays with enrichment toy.

Jinx + Fable

We teamed up with Fable to turn your pup’s mealtime into fun, stimulating play. Swap your dog's bowl for our favorite puzzle feeder, the Puffin™️ Game to fight boredom and anxiety.

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the award of "reliable quality" from Rover
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award of "best dog food subscription" given to Jinx from Refinery 29
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Whole Nutrition in Every Bite

Did you know 90% of kibble is made by candy or cereal manufacturers? Not Jinx—our kibble is made with real ingredients and expertly crafted to support your dog’s needs.

High Quality Proteins

Quality proteins like Grass-Fed Beef support strong muscle growth.
Taurine added for heart health.

Healthy Gut

Added pre- & probiotics to support healthy gut microbiome and aid in nutrient absorption.

Omega 3's

A balanced blend of omega 3 & 6 fatty acids from fish oil support healthy skin & a shiny coat.

Powerful Immunity

Antioxidants, vitamins and minerals
from superfoods like spinach and turmeric support improved immune response.

an image of Chris Evans sitting on the ground shrugging, covered in Jinx kibble.

Jinx x Chris Evans

We’ve partnered with the ultimate dog-dad, Chris Evans, to share our story and further our mission to make healthier food accessible to dogs everywhere.

Discover Best Sellers

Build a Better Bowl

Why not treat your best friend to the best when it comes to nutrition? From everyday nutrition to a real ‘treat yourself’ moment, we’ve got the makings of the perfect meal.


Beef Dog Food

Start with premium dog kibble, balanced and flavorful.


Beef & Chicken Wet Pouch

Mix-in savory Homemades, rich in real, wholesome ingredients.


Meal Topper

Elevate the meal with dehydrated toppers for a tasty twist.

Why Jinx?

We care deeply about your dog’s needs. Jinx products were crafted by an expert council of Pet Nutritionists, Veterinarians, and Formulators with a collective 120 years experience.

Improved Digestion

Preferred Taste

Picky Eater Approved

Give Bark!

We’re committed to making healthy food accessible to all dogs through our program, Give Bark. Simply select one of our favorite organizations after checkout, and we'll take care of the rest.

meals donated!

1% with Every Purchase

Each purchase made gives back
to dogs in need across the country.

Our Trusted Partners

Thoroughly vetted non-profit
partners across the US.

Happy Pet Parents

Don’t take our word for it—millions of pet parents are loving Jinx. We love hearing about happy and healthy dogs. Tag us on social @thinkjinx to share your story!

Humble Brag: *96% of dogs prefer the taste of Jinx to the leading competitor

If your dog doesn’t love it, we’ll fully refund your order.


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