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Get the limited edition duo Shop Jinx + Fable

a person holding a dog's paw
a person holding a dog's paw

For pet parents by pet parents.

Woman holding a dog in her lap, cuddling it

The highest quality care for your best friend.

From couch naps to long hikes, we know our dogs like family. So, we know that unlike their ancestors, they don’t need a diet fit for a wolf. Together with vets and animal nutritionists who know modern dogs best, Jinx makes real dog food for real life: complete, tasty, and nutritious.

Why Jinx?

With high quality proteins, powerful superfoods, and patented probiotics in every bite, we ensure your dog gets the right nutrients in the right proportions to fuel their day.

A dog eating from a green bowl with an "every scoop promise" badge overlayed on the image

Benefits in every bite.


Better digestibility = higher absorption of nutrients = healthier dogs.

Healthy Gut

Made with naturally occurring pre and probiotics that regulate the microbiome.

Healthy Immunity

Superfoods help to strengthen and protect the body's cells, tissues and organs.

Weight Management

From a blend of proteins, fats, and fibers in the right proportions.

Skin & Coat

Packed with Omega-3 fatty acids for shiny coat and healthy skin.

a photo of the CEO and Co-Founder, Terri, with her two dogs.

I’ve always had special relationships with my pets, but my rescue pup Blitz was my spirit animal. He was my confidant, my best friend, my cuddle buddy, and so much more. After a traumatic back injury, his nutrition was critical to his recovery. After refusing dry food, runny stools with wet food, and a contamination issue with fresh food, I decided to create the dog wellness brand I wished existed.

Terri Rockovich


The Jinx Community's Impact

1% of every Jinx purchase is donated to a nonprofit of your choice.
Check out the impact the Jinx community is making below.

More dogs please.

Follow us @thinkjinx to see happy, healthy dogs living their best life with Jinx, and stay in the know about new products, exclusive drops and special offers.


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