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a person holding a dog's paw
a person holding a dog's paw

For pet parents by pet parents.

Woman holding a dog in her lap, cuddling it

The highest quality care for your best friend.

Jinx was founded on one simple philosophy: our dogs deserve better. To keep our dogs happy and healthy for as long as possible, we tapped the experts to revolutionize kibble and craft premium, all natural food, toppers, and treats—all for your pup.

Why Jinx?

With high quality proteins, powerful superfoods, and patented probiotics in every bite, we ensure your dog gets the right nutrients in the right proportions to fuel their day.

a photo of the CEO and Co-Founder, Terri, with her two dogs.

"I’ve always had special relationships with my pets, but my rescue pup Blitz was my spirit animal. He was my confidant, my best friend, my cuddle buddy, and so much more. After a traumatic back injury, his nutrition was critical to his recovery. After refusing dry food, runny stools with wet food, and a contamination issue with fresh food, I decided to create the dog wellness brand I wished existed."

Terri Rockovich


A dog eating from a green bowl with an "every scoop promise" badge overlayed on the image

Balanced Nutrition in Every Scoop

We guarantee that with every bite of Jinx kibble, your dog is getting the whole and balanced diet they need, comprised of high quality proteins, superfoods, probiotics, and immunity-boosting vitamins and minerals.

Animal Nutritionist

Dr. Nathan Fastinger, PhD

The Jinx Community's Impact

1% of every Jinx purchase is donated to a nonprofit of your choice.
Check out the impact the Jinx community is making below.

We're Growing!

We're working to bring Jinx to your local retailer to help you save time and money.

Join the Doghood

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