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A fresh take on kibble.

Made with high-quality protein and superfoods.

Woman holding a dog in her lap, cuddling it

The highest quality care for your best friend.

Jinx was founded on one simple philosophy: all dogs deserve to eat well. We tapped the experts to revolutionize kibble and craft premium, all natural food, toppers, and treats for your pup with the highest quality proteins, superfoods, and zero fillers.

No fillers, period.

We guarantee our high quality proteins, powerful superfoods, and patented probiotics in every bite.

"I'm always looking for partnerships, and this one just made sense. Not only am I a dog lover, but the people involved with Jinx have a good mission statement and are all dog owners and lovers themselves. And Dodger LOVES the food. When he hears that bag, he comes running."

Chris Evans

Actor, Dog Lover & Brand Ambassador

Rigorous Testing

Dedicated to the highest standards in every bite, ensuring your dog receives premium nutrition for a vibrant life.

6-Step Process

At the intersection of passion and progress, we embrace innovation that anticipates and fulfills the evolving needs of your dog.

Traceable Ingredients

We prioritize transparency, allowing you to make informed choices about your dog's nutrition with confidence.

a photo of the CEO and Co-Founder, Terri, with her two dogs.

"I’ve always had special relationships with my pets, but my rescue pup Blitz was my spirit animal. He was my confidant, my best friend, my cuddle buddy, and so much more. After a traumatic back injury, his nutrition was critical to his recovery. After refusing dry food, runny stools with wet food, and a contamination issue with fresh food, I decided to create the dog wellness brand I wished existed."

Terri Rockovich

A NOTE FROM THE FOUNDER

The Jinx Community's Impact

1% of every Jinx purchase is donated to a nonprofit of your choice.
Check out the impact the Jinx community is making below.

Stay in Touch

Stay in the know about new products, drops and special offers.

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