The Chief Revenue Officer will join the executive team with a focus on strategic planning and execution for all aspects of omni-channel revenue generation, trade and revenue management, and point of distribution scale for a high trajectory CPG company. They will serve as the primary steward of growth, opening up new paths to revenue and optimizing existing channels. This is a career-defining opportunity to step into an entrepreneurial role at a critical growth stage, leading the launch and growth of all revenue streams.

• At least 10+ years CPG experience (food preferred) in diversified leadership roles, driving and implementing attributable revenue growth for consumer product businesses in food.
• Direct experience in the following functional areas: Strategy, eCommerce, Sales, Commercial, Business Development, Marketing and Retail Marketing.
• Strong quantitative and analytical skills with a history of data-driven decision-making based on metrics relevant for both wholesale and direct-to-consumer business models.
• Evangelize company vision and strategy in the market, communicate to stakeholders internally and externally, serving as a key spokesperson for revenue activities.
• Ownership of topline revenue channels within the organization and continued development of an omni-channel business model for a fast-growing CPG company.
• Oversee key areas, including: Consumer Insights, Marketing, Retail Marketing, Growth, Retention, Sales, Retail, Wholesale, and eCommerce.
• Collaborate with the leadership team across finance, product, and operations on pricing, incentivization, and messaging strategies to achieve revenue goals.
• Plan and execute the go-to-market strategies for new opportunities and product launches.
• Manage a sales team that can drive business growth across all customer segments, sharing accountability with the marketing function to improve customer experience by channel.
• Lead or steward major contract negotiations and deal structure for retail partnerships, vendor agreements, technology platforms, strategic partnerships, and broker agencies.

The VP, Marketing will be responsible for creating demand through effective brand activations and media programs, delivering short- and long-term value, bringing it to life through a multi-channel marketing strategy. They will lead a cross-functional team of internal employees and external partners, coordinating, cultivating, and engaging our growing community of dog parents.

• At least 10+ years of direct experience in fast-moving consumer packaged goods, overseeing the following functional areas: Strategy, Sales and Marketing for a CPG brand.
• Possess strong leadership, strategic agility, and a demonstrated ability to implement both Brand and Performance campaigns to drive growth and competitive advantage.
• In-depth knowledge of all functional marketing areas, including: Growth, Retention, Brand, Creative, Social Media, and Integrated Marketing.
• Translate high-level business goals into actionable strategies, allocating budget and resources against a fast-growing business with distribution in retail, wholesale, and eCommerce.
• Evolve brand strategy that flourishes with scale and can be optimized to create best-in-category campaigns and media programs that drive awareness, consumer demand, and conversion.
• Co-author and oversee implementation of media plans together with Growth Lead and agency partners to drive reach, engagement, and conversion both in-stores and online.
• Implement demand creation and activation strategies supporting innovation and core business growth on expanding product portfolio.
• Steward collaboration with cross-functional teams to ensure alignment on branded assets, campaigns, regional activations, and local initiatives.
• Ability to build tops-down departmental strategies that have focus and measured effectiveness.

Jinx is looking for a Creative Director to elevate the creative vision and to engage new and existing fans of the growing brand. This person will lead the creative team and control the voice, identity, and overall vision of Jinx. You will oversee branded touchpoints covering a spectrum of digital and non-digital vehicles, including: ads, printed collateral, retail signage, product packaging and shippers, video, marketing content, and experiential elements that will build the brand. We’re looking for a storyteller who is not afraid to take risks, experiment, and have fun doing it.

• At least 8+ years in a creative-oriented role, with at least 3 years serving as a VP of Creative, Creative Director, or Art Director; previous experience at a branding studio acceptable.
• Have previously managed a creative team, overseeing the following functions: graphic design, digital design, creative operations, and copywriting.
• Experience executing and directing both retail and digital branding initiatives.
• Work collaboratively between cross-functional teams to bring on-brand, innovative marketing campaigns to life through continuous content planning.
• Influence brand standards for all marketing materials, including: photography, video, packaging, experiences, retail, digital, print, OOH, product launches, and social media content.
• Partner with cross-functional stakeholders to uphold brand design ideals in all website and digital user experiences.
• Work with the sales and retail teams on strategy and design for in-store collateral and signage, including: endcap, sidekicks, in-lines, shelf-talkers, PDQs, and more.
• Own daily workflow across the department, allocate project workload to internal and external resources, and manage deadlines and budgets as needed for the creative team.
• As leader of the creative department you will have responsibility to own, direct, and retain a great team and contribute to the overall culture of the company.

The Social Media Manager will be instrumental in bringing the brand to life by designing the social media playbook, managing the core social profiles. Our goal is to provide our customers with an impeccable experience across every touchpoint, exceeding all expectations and leaving an ultra positive impression. We’re looking to deliver memorable experiences that help drive brand love. This role must exhibit a passion for storytelling and understand the nuances of pet ownership to create compelling content and relate to our target customers. This role will also be focused on understanding the competitive digital landscape and elevating our brand aesthetic.

• At least 5+ years of direct experience managing the content calendar and execution for all notable social media platforms: Instagram, Facebook, TikTok, Snapchat, Pinterest, LinkedIn.
• Oversee the development of organic social media strategy across all platforms: Instragram, Facebook, TikTok, Pinterest, Twitter, and LinedIn.
• Develop a forward-thinking social media strategy, including the activation and growth of new platforms, that tracks as a compliment to the larger marketing calendar.
• Grow our social media channels from an audience and engagement standpoint, and unlock new opportunities to engage with our community through purposeful campaigns.
• Record and relay recurring customer feedback and insights to internal teams such as tech, marketing, design, and product in order to constantly improve the customer experience.
• Streamline social influencer and ambassador programming to grow brand awareness and harness WOM strategies.
• Exposure to managing influencer partnerships as an extension of social media strategy.

The Field Marketing Specialist will support our growing marketing team’s needs. This role will primarily focus on supporting the brand’s experiential programming, acting as a brand expert and stewarding on-site education and trial. Beyond current programming this role will be responsible for actively concepting and planning upcoming event needs, inclusive of working cross functionally with internal team members and agency partners to ensure key program objectives, budgets and timelines are met.

• Ideally, this person will have 3-5 years of experience working within a fast paced marketing team environment, being able to manage multiple projects simultaneously.
• Experience planning, budgeting and executing events, both managed in full as well as with agency partners.
• Working in the consumer goods industry, with an experience in both consumer and retail event execution Strong organizational skills; proficiency in using project management software is a plus
• Managing, fulfilling and tracking product requests for multiple teams different disciplines.
• Strong communication skills, with the ability to manage multiple projects and work with multiple team members at once.
• Beyond event support, this role will assist with inbound product requests, support our rescue partner relationships, and assist in community building initiatives.

Jinx is looking for an experienced, analytical thinker that will help to grow the brand through optimized digital experiences and push boundaries within our respective category to cut through all of the noise. This person should have an organized approach, a meticulous eye for detail, a collaborative style, and a scrappy mentality. The ideal candidate has experience in eCommerce revenue optimization, analytics, and operations. They understand what drives consumers to buy online, how to optimize the purchase path and how to leverage data to drive growth. To be successful in this role, you must be a multifaceted person who can traverse between deep data analytics and user-centered experience design with confidence. You are a strong collaborator, who is able to inspire others with your vision, while being receptive to their options. You should be energized to be part of a team with a track record of delivering tangible business value and making customers smile.

• Own the development of Jinx's lower-funnel experiences, from marketing landing pages to our product detail pages.
• Partner with business stakeholders to contribute to an optimization and personalization roadmap that unlocks revenue opportunities across customer cohorts.
• Dive into onsite behavior and order data to identify opportunities to maximize site conversion.
• Maintain a robust backlog, breaking projects into attainable milestones with MVP deliveries.
• Synthesize coherent product requirements that provide clarity, focus and prioritization to complex problems.
• Drive the process to design and ship features from conception, definition, UX design, development, and testing, through to launch.
• Define and track metrics to assess success and failure of products, while ensuring the team and stakeholders are aligned on goals.
• Conduct ongoing competitive analysis of other sites, apps, and products to continually identify ways to improve our user experience.