Healthier dogs live longer, and that starts with nutrition.
Superfood-powered kibble designed by nutritionists and backed by science to provide balanced nutrition for modern dogs of all breeds, ages, and sizes.
Ten Million Meals Delivered
We worked with a team of vets, dog nutritionists, and pet industry experts to create the perfect well-balanced diet, packed with foods that work extra-hard to keep your dog healthy and happy.
Here’s the scoop. Backed by decades of scientific research, kibble proves to be the easiest and safest way to ensure your dog is getting a balanced diet. It’s cost-effective, easy to store with low risk of spoilage, and can help promote healthier teeth and gums. You know your dog best, but we decided unanimously that kibble was the kind of food we wanted to both make and feed our dogs. During our own research, we found every nutritionist and industry expert that we consulted also feeds their own dogs kibble.
Jinx worked with a pack of animal nutritionists, formulators, manufacturing partners, and regulatory experts with more than 115 years of combined experience in creating and producing the best dog food options. The Jinx Nutrition Council guarantees that our recipes are formulated to meet the nutritional needs of a modern dog to optimize their health and overall longevity.
While AAFCO serves as a great baseline, our kibble recipes are formulated not just to meet the minimum standards, but to exceed them by both formulation and by analysis of the finished product. All of our recipes are complete and balanced, meaning it provides your dog the right amounts, in the right proportions, of every single nutrient that their body needs. Every day, every meal, every bite.
All life stages formulas are designed to serve the nutritional needs of dogs at every age and every stage. This means puppies, adult dogs, senior dogs, and even pregnant and nursing dogs now can enjoy the nutritional benefits of Jinx.
The recipe changes made have helped us ensure that both puppies and adult dogs get the nutrition they need in their food. Here is what’s changed and why:
Fiber - we’ve slightly reduced the overall fiber content, since puppies need less than adult dogs
Phosphorus - we’ve added monocalcium phosphate, as puppies need more phosphate in their first year to grow up to be healthy and strong
Calcium - we’ve lowered the calcium contribution in our new recipe (which increased slightly when adding monocalcium phosphate), as too much can be problematic for adult dogs
Our new recipe provides the same high quality protein, all natural ingredients, and patented probiotic that your dog knows and loves. There are still no fillers, meat byproducts, artificial flavors, colors or preservatives.
If your dog is already eating Jinx Chicken, Sweet Potato & Egg kibble, your dog should not need any transition time between our adult and all life stages kibble recipes, as the recipe changes are minor. If your dog is hyper sensitive, or you are switching from another brand or recipe, we recommended going through a phased transition for optimal results (link to info)