Here’s the scoop. Backed by decades of scientific research, kibble proves to be the easiest and safest way to ensure your dog is getting a balanced diet. It’s cost-effective, easy to store with low risk of spoilage, and can help promote healthier teeth and gums. You know your dog best, but we decided unanimously that kibble was the kind of food we wanted to both make and feed our dogs. During our own research, we found every nutritionist and industry expert that we consulted also feeds their own dogs kibble.

Jinx worked with a pack of animal nutritionists, formulators, manufacturing partners, and regulatory experts with more than 115 years of combined experience in creating and producing the best dog food options. The Jinx Nutrition Council guarantees that our recipes are formulated to meet the nutritional needs of a modern dog to optimize their health and overall longevity.

While AAFCO serves as a great baseline, our kibble recipes are formulated not just to meet the minimum standards, but to exceed them by both formulation and by analysis of the finished product. All of our recipes are complete and balanced, meaning it provides your dog the right amounts, in the right proportions, of every single nutrient that their body needs. Every day, every meal, every bite.