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Former Casper Execs Launch Celebrity-Backed Dog Food Brand

Los Angeles-based Jinx Inc., which has secured $5.6 million from venture capital and celebrity investors including Initialized Capital, actor Will Smith and musician Nas, officially kicked off its line of dog food this week.

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My Yorkie Can't Get Enough Of This All-Natural Dog Food

We started off by sprinkling some of Jinx's Salmon, Brown Rice, and Sweet Potato Kibbles into his regular food to introduce him to it and see how he liked it. To our surprise, rather than picking at his food, which is what he usually does, Charlie ended up eating it all on the spot.

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Buzzzz-o-Meter: Jinx

Only the best will do for your fur baby! Smith, 51, is a fan of this dog wellness brand that uses only clean ingredients for your four-legged best friend.

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10 Online Pet Brands That’ll Make Your BFF Happy

If your dog is a kibble lover, but you feel guilty giving it to them, you need to try Jinx. Jinx focuses on creating premium dry dog food with quality ingredients, like fresh salmon, organic chicken, and pumpkin. The nutritious recipes are backed by years of research, and the food never contains fillers or artificial ingredients.

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Former Casper Execs are Building a Direct-to-Consumer Dog Food Startup Called Jinx

The startup has raised $5.65 million from an all-star list of investors including Alexis Ohanian of Initialized Capital,  Align Ventures, Brand Foundry, Wheelhouse Group, Will Smith and his family, the rapper Nas, singer Halsey, YouTube star/late night host Lilly Singh and TV personality/former NFL star Michael Strahan.

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Pet Food Startups are Capitalizing on the New Shelter-in-Place Lifestyle

Dog food startup Jinx, which launched last January, has been consistently seeing impressive month-over-month growth rates. “So many people are buying their essentials online,” said co-founder and CEO Terri Rockovich. It could be the mad dash to e-commerce, the marketing the company has been doing or simply the product. Whatever it is, “the online shopping behavior is indexing in our favor.” Jinx even decided to make its product even more on-demand by partnering with Postmates in LA.

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Former Casper Execs Launch DTC Pet Wellness Company: Jinx

Jinx, a new direct-to-consumer pet-care wellness company, wants to be a one-stop-shop for dog owners. Set to launch in January 2020, the new company was founded by three former Casper execs who believe that millennial and Gen Z pet owners want to shop online for their pet-care needs.

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Jinx & Overheard LA on Modern Doghood

Overheard’s viral Instagram accounts are known for their irreverent eavesdropping on everyday life and conversations in cities like NY and LA. Taking that concept one step further, Jinx has partnered with Overheard to bring their 'Modern Doghood' messaging to life on billboards over LA.

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Casper Alums Are Launching a ‘Direct-to-Dog’ Pet Food Subscription Service

This January, three former Casper employees are launching Jinx, the “first-ever brand to do Direct-to-Dog™ Marketing (D2D),” according to the soon-to-launch company. Catering to today’s subscription-obsessed consumers, the service is said to be a pet wellness brand “for modern doghood.”

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Will Smith Backed Jinx Explains Why We Need “Digitally Native” Modern Dog Food

Whether or not you own a dog, you know that Terri Rockovich, Michael Kim and Sameer Mehta are on to something. The trio were employees number two, four and 14 at online mattress maker Casper, a company that effectively wrote the playbook on direct-to-consumer marketing. 

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Jinx Raises $5.65M to be the Preferred Dog Food Brand for Millennials

Doting pet parents are increasingly becoming the norm and this year alone spending in the pet care industry is estimated to exceed $75B. Pet owners want the best for their pets and Jinx is the DTC pet wellness brand that wants your dog to be eating a balanced and wholesome diet.

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