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The Facts on Picky Eaters

The Facts on Picky Eaters

If you’re the parent of a picky pup, you’re not alone. We wanted to better understand dogs with particular food preferences, so we did a little digging and talked to 2000 dog parents. Here’s what we found out (and why we created tasty solutions for dogs that turn their nose up at everything else).


It turns out, lots of dogs are picky.

Half of the pet parents we talked to said they consider their pups to be picky eaters, meaning they struggle to get their dogs to eat their meals. In fact, 7 in 10 said their pet is just as much of a picky eater — if not pickier — than their child. 

Kids just want to eat the good stuff. Dogs are no different. That’s why our kibble is made with ingredients like organic chicken, real salmon, carrot, sweet potato, and other drool-worthy foods.

Fillers in food aren’t helping.

Most of the pet parents we talked to agreed: quality ingredients make dogs more excited to eat. But, two thirds of them falsely believed that every ingredient in their dog’s food contributes to nutrition or taste, without acknowledging that many contain fillers. 

Our kibble is made with real ingredients only. This means no artificial ingredients, flavors or colors, no byproducts or corn, wheat or soy. It’s a daily dish that’s not just healthy — it’s craveable, too. During an independent extended feeding study, 9 out of 10 dogs preferred the taste of Jinx to the leading kibble brands. 

Finding the perfect dog food shouldn't cost a fortune.

On average, parents of picky pups cycle through 8 types of flavors or brands of food in search of something their dog would like. It just shouldn’t be this hard, or this expensive to find the right food for your dog. That’s why you can try Jinx risk-free. If your pup isn’t loving Jinx, we’ll make it right with a refund, a recommendation from our product experts, or whatever you need. 

Don’t forget: your dog’s age can contribute to their picky eating habits.

1 in 6 parents of older dogs also weren’t aware that their dog’s age may contribute to their picky eating. Dogs lose their sense of taste as they get older, which means their kibble may start to seem less and less appealing.

Mix-in extra flavor

No matter how old your pup is, dogs can get palate fatigue from eating the same thing all the time. Jinx meal toppers are a great way to help bring more flavor and excitement to mealtime. It’s like seasoning for your dog’s food, with added protein and nutrients, giving them a delicious reason to come back to the bowl. Jinx toppers are made with ultra-premium proteins and freeze-dried to lock in flavor- even the pickiest of pups won't be able to resist. 


Jinx recipes are ideal for dogs in every stage of life, with super-flavorful superfood ingredients that support digestion, eye health, energy, and more. From delicious kibble that’s convenient for you, to nutrient-rich meal toppers that add an extra flavor-boost, we’ve got everything you need for your pup to be a part of the clean bowl club.


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