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Get the limited edition duo Shop Jinx + Fable

Your dog's nutrition matters

Dogs have evolved over thousands of years

An inquisitive dog in front of a full dog bowl and a bag of jinx dog food next to it

We made the kibble ourdogs deserve

Cheap meat and fillers weren’t cutting it anymore. We set out to create nutrition that not only was made with quality real food ingredients, but also was truly a balanced diet for our omnivore dogs - with 20+ plant-based superfoods and active probiotics. 

Jinx by Numbers

Created by an expert nutrition council of Pet Nutritionists, Veterinarians, and Formulators with a collective 120 years experience. 


meals donated to shelter dogs


of dogs prefer the taste of Jinx to their old food


of Jinx dog parents have noticed improved digestion

Don't just take our word for it

We invested in multiple extended study feeding trials to quantify the impact of our formulas for dogs. Here’s what we learned.

24 dogs

A wide range of doggie diversity

6 weeks

Making sure our studies are thorough


By independent pet nutritionists & vets

#1 Score

We beat out all other kibble brands

Protein digestibility graph with Jinx at 85% and other brands at 72%
Fat digestibility graph with Jinx at 95% and other brands at 64%

Protein Digestability


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