Your dog's nutrition matters
Dogs have evolved over thousands of years
We made the kibble our dogs deserve
Cheap meat and fillers weren’t cutting it anymore. We set out to create nutrition that not only was made with quality real food ingredients, but also was truly a balanced diet for our omnivore dogs - with 20+ plant-based superfoods and active probiotics.
Jinx by Numbers
Created by an expert nutrition council of Pet Nutritionists, Veterinarians, and Formulators with a collective 120 years experience.
meals donated to shelter dogs
of dogs prefer the taste of Jinx to their old food
of Jinx dog parents have noticed improved digestion
Don't just take our word for it
We invested in multiple extended study feeding trials to quantify the impact of our formulas for dogs. Here’s what we learned.
A wide range of doggie diversity
Making sure our studies are thorough
By independent pet nutritionists & vets
We beat out all other kibble brands