Your dog's nutrition matters

Dogs have evolved over thousands of years

We made the kibble our dogs deserve

Cheap meat and fillers weren’t cutting it anymore. We set out to create nutrition that not only was made with quality real food ingredients, but also was truly a balanced diet for our omnivore dogs - with 20+ plant-based superfoods and active probiotics. 

Jinx by Numbers

Created by an expert nutrition council of Pet Nutritionists, Veterinarians, and Formulators with a collective 120 years experience. 

300k+

meals donated to shelter dogs

95%

of dogs prefer the taste of Jinx to their old food

81%

of Jinx dog parents have noticed improved digestion

Don't just take our word for it

We invested in multiple extended study feeding trials to quantify the impact of our formulas for dogs. Here’s what we learned.

24 dogs

A wide range of doggie diversity

6 weeks

Making sure our studies are thorough

Validated

By independent pet nutritionists & vets

#1 Score

We beat out all other kibble brands

Protein Digestability

Something went wrong, please contact us!