Delicious superfood-packed dog food and snacks worthy of your best friend.
We’re passionate dog parents that wanted better nutrition options for our dogs. We didn’t like what we saw out there, so we made it ourselves.
Jinx + Fable
We teamed up with Fable to turn your pup’s mealtime into fun, stimulating play. Swap your dog's bowl for our favorite puzzle feeder, the Puffin™️ Game to fight boredom and anxiety.
Complete Wellness in Every Bite
Did you know 90% of kibble is made by candy or cereal manufacturers? Not Jinx—our kibble is made with real ingredients and expertly crafted to support your dog’s needs.
Quality proteins like Grass-Fed Beef support strong muscle growth. Taurine added for heart health.
Added pre- & probiotics to support healthy gut microbiome and aid in nutrient absorption.
Healthy Skin & Coat
A balanced blend of omega 3 & 6 fatty acids from fish oil support healthy skin & a shiny coat.
Antioxidants, vitamins and minerals from superfoods like kelp and blueberry support improved immune response.
Jinx x Chris Evans
We’ve partnered with the ultimate dog-dad, Chris Evans, to share our story and further our mission to make healthier food accessible to dogs everywhere.
Discover Best Sellers
Build a Better Bowl
Why not treat your best friend to the best when it comes to nutrition? From everyday nutrition to a real ‘treat yourself’ moment, we’ve got the makings of the perfect meal.
Beef Dog Food
Start with premium dog kibble, balanced and flavorful.
Beef & Chicken Wet Pouch
Mix-in savory Homemades, rich in real, wholesome ingredients.
Elevate the meal with dehydrated toppers for a tasty twist.
We care deeply about your dog’s needs. Jinx products were crafted by an expert council of Pet Nutritionists, Veterinarians, and Formulators with a collective 120 years experience.
Picky Eater Approved
We’re committed to making healthy food accessible to all dogs through our program, Give Bark. Simply select one of our favorite organizations after checkout, and we'll take care of the rest.
1% with Every Purchase
Each purchase made gives back
to dogs in need across the country.
Our Trusted Partners
Thoroughly vetted non-profit
partners across the US.
Happy Pet Parents
Don’t take our word for it—millions of pet parents are loving Jinx. We love hearing about happy and healthy dogs. Tag us on social @thinkjinx to share your story!
"We noticed a difference almost immediately! Not only did Goose love the taste of the Jinx kibble, he seemed to have more energy too. I love that Jinx kibble is all natural with high quality protein choices like Grass-fed beef, sustainable caught Atlantic salmon or organic chicken as the #1 ingredient. And there is never any corn, wheat, soy, artificial flavors or fillers."
"Getting Hippie back in my life has changed me for the better. Because of that I want to make sure to feed him the best so I give him @thinkjinx to make sure he gets the best nutrition because he deserves the best."
"Royce has always been a picky eater. For a while we’ve been searching for treats that were not only delicious, but also made of high quality ingredients. Royce often had bad stomach problems from treats that were full of artificial ingredients. Switching to Jinx has helped us BIG TIME with our training journey. He wasn’t always treat-motivated & we would lose his attention fast. Royce’s favorite treats from Jinx have to be the Jerky Bites and Tenders (whether it’s chicken or beef) — he loves them!"
"Last year, we switched Gino to Jinx kibble; within a month we noticed that his energy went up, his digestion got better, he was just a happier little dog. He loves the Salmon recipe which is packed with high quality ingredients and probiotics!"
Humble Brag: *96% of dogs prefer the taste of Jinx to the leading competitor
If your dog doesn’t love it, we’ll fully refund your order.