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Point of view image of someone about to place a bowl of Jinx dry food in front of a golden retriever
Point of view image of someone about to place a bowl of Jinx dry food in front of a golden retriever

For happier, healthier dogs.

High quality ingredients, balanced by experts.

A shiba inu dog sitting and looking up at a floating Jinx bone broth biscuit treat

Making healthier dog food a reality.

We’re passionate dog parents that believe that better nutrition makes for happier, healthier dogs. With expertly-crafted recipes and high quality ingredients, we're on a mission to upgrade your dog's everyday.

Discover Best Sellers

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the award of "reliable quality" from Rover
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award of "best dog food subscription" given to Jinx from Refinery 29
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Whole Nutrition in Every Bite

Did you know 90% of kibble is made by candy or cereal manufacturers? Not Jinx—our kibble is made with real ingredients and expertly crafted to support your dog’s needs.

High Quality Proteins

Quality proteins like Grass-Fed Beef and Atlantic Salmon support lean muscle growth.

Better Digestion

Probiotics support a healthy gut microbiome and aid in nutrient absorption.


A balanced blend of omega-3 & 6 fatty acids support healthy skin & a shiny coat.

Powerful Superfoods

from superfood support improved immune response & longevity.

an image of Chris Evans sitting on the ground shrugging, covered in Jinx kibble.

Jinx x Chris Evans

We’ve partnered with the ultimate dog-dad, Chris Evans, to share our story and further our mission to make healthier food accessible to dogs everywhere.

Build a Better Bowl

Why not treat your best friend to the best when it comes to nutrition? From everyday nutrition to a real ‘treat yourself’ moment, we’ve got the makings of the perfect meal.


Grass-Fed Beef Recipe

Start with premium dog kibble for whole & balanced nutrition.


Homemades Topper

Top with savory beef, chicken, and vegetables, home-cooked style.


Beef Crumbles

Finish it off with high protein dry topper: warning - tails will be wagging.

Medium sized dog with curly fur plays with enrichment toy.

Jinx + Fable

We teamed up with Fable to turn your pup’s mealtime into fun, stimulating play. Swap your dog's bowl for our favorite puzzle feeder, the Puffin™️ Game to fight boredom and anxiety.

Backed by Science

We care deeply about your dog’s needs. Jinx products were crafted by an expert council of Pet Nutritionists, Veterinarians, and Formulators with a collective 120 years experience.

Improved Digestion

Preferred Taste

Picky Eater Approved

Give Bark!

We’re committed to making healthy food accessible to all dogs through our program, Give Bark. Simply select one of our favorite organizations after checkout, and we'll take care of the rest.

meals donated!

1% with Every Purchase

Each purchase made gives back
to dogs in need across the country.

Our Trusted Partners

Thoroughly vetted non-profit
partners across the US.

Happy Pet Parents

Don’t take our word for it—millions of pet parents are loving Jinx. We love hearing about happy and healthy dogs. Tag us on social @thinkjinx to share your story!


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