Real dog food to feed real life.
High quality ingredients, balanced by experts.
Making healthier dog food a reality.
We’re passionate dog parents that believe that better nutrition makes for happier, healthier dogs. With expertly-crafted recipes and high quality ingredients, we're on a mission to upgrade your dog's everyday.
Discover Best Sellers
- Dry Foods
- Wet Foods
- Treats
- Meal Toppers
Whole Nutrition in Every Bite
Did you know 90% of kibble is made by candy or cereal manufacturers? Not Jinx—our kibble is made with real ingredients and expertly crafted to support your dog’s needs.
High Quality Proteins
Quality proteins like Grass-Fed Beef and Atlantic Salmon support lean muscle growth.
Better Digestion
Probiotics support a healthy gut microbiome and aid in nutrient absorption.
Omega-3s
A balanced blend of omega-3 & 6 fatty acids support healthy skin & a shiny coat.
Powerful Superfoods
Antioxidants from superfood support improved immune response & longevity.
Jinx x Chris Evans
We’ve partnered with the ultimate dog-dad, Chris Evans, to share our story and further our mission to make healthier food accessible to dogs everywhere.
Build a Better Bowl
Why not treat your best friend to the best when it comes to nutrition? From everyday nutrition to a real ‘treat yourself’ moment, we’ve got the makings of the perfect meal.
STEP 1
Grass-Fed Beef Recipe
Start with premium dog kibble for whole & balanced nutrition.
STEP 2
Homemades Topper
Top with savory beef, chicken, and vegetables, home-cooked style.
STEP 3
Beef Crumbles
Finish it off with high protein dry topper: warning - tails will be wagging.
Jinx + Fable
We teamed up with Fable to turn your pup’s mealtime into fun, stimulating play. Swap your dog's bowl for our favorite puzzle feeder, the Puffin™️ Game to fight boredom and anxiety.
Backed by Science
We care deeply about your dog’s needs. Jinx products were crafted by an expert council of Pet Nutritionists, Veterinarians, and Formulators with a collective 120 years experience.
Improved Digestion
Preferred Taste
Picky Eater Approved
Give Bark!
We’re committed to making healthy food accessible to all dogs through our program, Give Bark. Simply select one of our favorite organizations after checkout, and we'll take care of the rest.
meals donated!
1% with Every Purchase
Each purchase made gives back
to dogs in need across the country.
Our Trusted Partners
Thoroughly vetted non-profit
partners across the US.
Happy Pet Parents
Don’t take our word for it—millions of pet parents are loving Jinx. We love hearing about happy and healthy dogs. Tag us on social @thinkjinx to share your story!
